Audax Innovation / Interventions
02 · Front End of Innovation
Facilitate an Applied Creativity Workshop
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This intervention aims to facilitate three applied creativity workshops with a team of 8 to 10 participants.
Objectives
- Define one or two innovation opportunities that will serve as the topic for the creativity session.
- Come up with high added-value ideas for the identified opportunity.
- Oversee the selection of the best ideas by employees who will act as the jury.
- Develop highly actionable concepts.
- Transfer knowledge on applied creativity.
Deliverables
- Clear innovation objectives to focus the group’s efforts:
- A creativity session
- Training on the basic principles of applied creativity
- Three practical workshops
- A feasibility evaluation
- A toolbox valued at $5,500.
Intervention Methodology
Preparation starts from the strategic arenas to define one or two opportunities. Workshop 1 generates a large volume of ideas, workshop 2 combines them into concepts and workshop 3 evaluates their commercial, technical, operational and financial feasibility.

From arenas to evaluated concepts: the applied creativity funnel in three workshops.
Detailed Intervention Description
Four phases over 9 weeks. Expand each phase to see its activities, schedule and budget.
Phase 1 — Planning of the Creativity Session (Week 1)
- Hold a preparation call to understand the context
- Develop the methodology
- Present the methodology and agenda for the workshop
- Revise the methodology and agenda after the call
- Define the tasks to be performed prior to the workshop
Phase Subtotal$2,000
Phase 2 — Development of the Session (Week 2)
- Provide support in defining the one or two opportunities
- Prepare the facilitation materials
- Prepare the documentation for the participants
Phase Subtotal$3,750
Phase 3 — Workshops (2 Days) (Week 3)
Introduction
- Prepare the rooms for the workshops
- Present the context and the opportunity for the creativity session
- Present the basics of applied creativity techniques
Workshop 1: Generating Numerous Ideas — Day 1
- Generate ideas related to the opportunity
- Enhance the ideas
- Select the best ideas using electronic voting devices
Workshop 2: Developing Highly Actionable Concepts — Day 2
- Combine ideas to develop concepts
- Enhance the concepts
- Carry out a preliminary feasibility evaluation of each concept
- Select the best concepts
Workshop 3: Evaluating Feasibility — Day 2
- Evaluate operational, technical, financial and commercial feasibility
- Discuss the feasibility of the selected concepts
- Prioritize the concepts based on the feasibility evaluation
- Define the next steps
Phase Subtotal$10,000
Phase 4 — Summary and Review (Weeks 4–9)
- Prepare a summary of all the ideas and concepts generated during the workshops
- Hold a conference call to review the workshop summary
Phase Subtotal$1,250
Included in the Intervention
Supporting Consultant, Graphic Designer and Facilitation Materials Included
This intervention brings in a complete team and all facilitation materials at no additional cost.
A Toolbox Valued at $5,500
The tools used during the intervention stay with your organization.
Skills Transfer
Knowledge on applied creativity is transferred to your participants.
Total Budget
$17,000
The workshop is held at your organization’s offices. Depending on your location, travel expenses may be added to the budget.
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